CEO & founder of AB Advisory, Amanda Burk is an experienced marketing executive, passionate about helping organizations turn ambition into action. She built her career leading marketing for growth-stage and enterprise organizations, developing a reputation for bridging the gap between bold strategy and disciplined execution.
Equally comfortable in the boardroom as alongside teams executing with excellence, Amanda brings the perspective of a leader with the mindset of an operator. She partners closely with clients to build strategic capabilities, empower talent, and deliver measurable impact.
From positioning and go-to-market strategy to sales enablement and demand generation, Amanda helps organizations accelerate growth, strengthen brands, and bring complex concepts to market. Her experience, passion, and service spans financial technology, insurance, and healthcare organizations navigating periods of transformation and growth.
Demonstrate expertise
Exceed expectations
Maximize impact
Embrace purpose
Pursue excellence
Act with integrity
Earn trust with transparency
Foster collaboration
Inspire confidence
“Amanda is consistently successful at creating a brand image and brand voice that helped catapult the business into turbo-charged revenue growth, increasing unparalleled media exposure and customer goodwill. She led 5 successful acquisitions and rebrands, executing best-in-class client events. Amanda delivers results under pressure, strengthens the teams she leads, and brings a level of accountability and expertise that elevates every environment she enters.”
~President, Digital Banking
“Over the five years I worked with Amanda, she consistently provides clear direction, honest feedback, and a level of accountability that makes myself and my team better. She leads with purpose, empowering teams to grow, creating an environment where you always know where you stand. Her leadership extends well beyond marketing, showing up for cross-functional teams with the same clarity and commitment. I would work with her again in a heartbeat.”
~Executive Director, Product Marketing
“Amanda effortlessly balances strategic vision with a genuine dedication to understanding company voice and culture. She is an inspiring leader that drives exceptional business results while ensuring every member of the team feels valued and empowered to succeed. She consistently delivers on key marketing metrics, bringing clarity and creativity to every challenge. Amanda has elevated our brand while fostering a dynamic, collaborative environment.”
~Creative Director
“I have worked with her as both a client and partner, Amanda elevates every project she touches. Her talent as a marketing executive is exceptional—but Amanda’s genuine nature is what makes working with her extraordinary.”
~Director, Product Partnerships
“Amanda is a considerate and supportive leader who brings compassion and confidence to every project she owns. Her strong work ethic and wealth of experience consistently inspire me and those around her.”
~Marketing Coordinator, Project Manager
"Amanda listens thoughtfully, asking insightful questions to appreciate all perspectives. This enables clients to align the value of their ideas to the goals of the company. She creates cross-functional consensus through understanding."
~Legal & Contracts
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